Keith Burgess-Jackson, J.D., Ph.D.

To the Editor:

My suggestion is simple—require a full-screen, five-second title card at the very beginning of every political ad clearly stating who is paying for the ad and how much.

For example: “This ad cost $250,000 to produce and $150,000 to broadcast and was paid for by the National Rifle Association.”

In addition, all information about the ad should be available on a Web site with details about the corporation or organization that sponsored the ad; a real-world, physical mailing address; the names of the chief officers of the organization; and if the group is a branch of, or funded by, another organization.

This modest proposal won’t solve the problems the Supreme Court created by its recent decision, but it will bring a modicum of transparency to political advertising by telling us who is paying the bills.

Stuart Math
New York, Jan. 25, 2010

Note from KBJ: I like this idea. It'll show us how much George Soros is corrupting our politics.