Television today is one long advertisement for pharmaceuticals punctuated by sporting events, "news," and reality shows. (I think you know why I put quotation marks around the word "news.") Here's what gets me. In almost every advertisement for drugs that I see, the people depicted as being on the drug are smiling, laughing, happy, and active. You see people walking (always briskly), listening to music while grinning broadly, pruning flowers with a look of contentment on their faces, riding bicycles, engaged in various building projects (either as hobby or as philanthropy), hiking, and in general enjoying the hell out of life.
What is the implicit message? It's not that the drug will return you to normal functioning or alleviate debilitating pain. God, no. It's that the drug will bring joy, happiness, and contentment into your life. Better living through pharmaceuticals! Sometimes, while watching these advertisements, I find myself craving the drug in question. "Yes! I want to be smiling giddily with my friends as we ride our bikes along a rustic trail. Yes! I want to be frolicking among the redwoods with my companion, observing flora and fauna. Yes! I want to be the center of attention at a family gathering, as I put platter after platter of home-cooked, nutritious food on the table. Yes! I want to refurbish a home for some unfortunate community member with my relatives, friends, and neighbors."
I have nothing against the use of pharmaceuticals by those who truly need them to restore normal functioning. What I object to is the idea, promulgated by pharmaceutical companies, that drugs are the ticket to happiness.